What Do you need written?
Garden Center Blogger
When you need content that speaks to your customers,
You need someone who understands you and your customers.
How to write for sales:
Always put benefits over features.
Talk about how other people use it.
Explain the benefits with real examples.
Focus on how you can help your customer.
Use the same words your customers use.
Say as much as possible in as few words as possible.
Make sure you say “you” or “your” more than “I” or “we”.
Write to inform, not to boast.
Include a Call to Action
People often do what they’re told rather than what you
expect them to do. So if you make your Call To Action
a simple command, they’re more likely to follow through.